A DIFFERENT TYPE OF AGENCY

As a collective, The Factory Interactive is fueled by a passion for developing enduring messages conceived through a marriage of design and technology. At the core, we are explorers of possibility and architects of memory. We create rich immersive experiences that increase message retention and reward the audience. Our mission: give personality to products, resulting in a stronger, more effective brand.

_{September 17, 2009}
Anheuser-Busch- Getting it in the Can _{By jason}

It looks like more traditional shops are getting into the viral video game. I came across this online online ad from DDB this morning. The spot with it’s thinly veiled innuendo of anal sex will surely be a hit with the YouTube, college crowd and make it’s way into your inbox soon (sorry..that pun was just way to easy).

However with 80% of the US beer drinking population dominated by males…is this really the best association for the beer? Shouting out “Hey bud, give me one in the can” is sure to turn more than a few heads in a crowded bar.

Filed under: Agency News,Marketing,Media News — Tags: advertising, agency, Anheuser-Busch, social media, viral campaign — @ 11:08 am

_{March 23, 2009}
TFI takes home GOLD at Caples Awards _{By Ashley}

The Factory Interactive’s ,“Germville: A Sick Place to Live”, has taken home the Gold for Integrated Campaign at the DM News John Caples International Awards in NYC this past week. Coverall Health Based Cleaning wanted to try something new to reach businesses that hire commercial cleaning services. When approached, we were tasked with the chore to create an “out-of-the-box” campaign to make the Commercial Cleaning business a little bit more exciting. And Germville was born…. The campaign included a multitouch direct mail campaign that combined four postcards and a three-piece dimensional mailer calling on recipients to visit Germville.com.

The Germville website is a video enabled rich media destination where germs are brought to life through characters such as Missy Coli and Mike Robe. The site is what we like to call “Edutainment” – an entertaining way to educate all while collecting information and generating leads for the Coverall Team.

Congrats to our talented team on a job well done!!

Filed under: Agency News — Tags: awards, caples, Direct Mail, Germville, gold, intergrated campaign, nyc, website — @ 4:31 pm

_{March 9, 2009}
Facebook vs. Google _{By Ashley}

I read an article today titled, ” Facebook Sending More Traffic Than Google To Some Sites” on AdAge (http://adage.com/digital/article?article_id=135112). At first glance, I thought, “WOW that is incredible”… but then I re-read the title and noticed the key word… “some”. What “some” are they talking about? User-generated content sites. It’s a natural progression of social media. It was only a matter of time before the Twitters, Facebooks and other Social Media sites start linking with each other, and with sites created by you or I. It’s viral media at it’s best.

But Google will always be Google. There has been a lot of talk lately about Twitter becoming the next Google, or an article like the above link regarding Facebook, but at the end of the day Google will still remain the number one source for finding sites/information/answers to anything and everything you want to know. The Ad Age article questions whether Search Engine Marketing dollars will be shifted over to Social Media. While (I think) a small portion of budgets will move in that direction (and highly recommend it), Google will remain the Big Dog… and rightfully so.

Filed under: Agency News,Marketing,SEO — Tags: ad spends, content, facebook, Google, media budgets, SEM, SEO, social media, twitter — @ 5:47 pm

_{March 4, 2009}
The Factory Interactive takes home the gold at the 2009 ADDY Awards for Germville Campaign _{By jason}

Germville, “A Sick Place To Live,” was developed as a fictitious town in which a series of colorful characters live, created as a fun and alternative way to inform and educate the audience on the dangers and effects of bacteria and today’s most advanced and progressive methodologies to fight the “unseen.” Designed as an interactive “Edutainment” (Education & Entertainment) experience where visitors can get to know the locals, the agency’s creative brief was to raise awareness about the different kinds of harmful bacteria that nest in every office, leading to information on Coverall’s exclusive Health-Based Cleaning System as a way to effectively combat germs.

“Coverall looked to us (TFI) to develop an interactive, dynamic, engaging and user experience that  differentiated them from their competition.  Germville.com helped Coverall Cleaning Concepts creatively overcome the stigmas that come with being a commercial cleaning company”  said Jason Inasi, CEO and Creative Director at The Factory Interactive.

“The micro-site was supported by a multi-touch direct mail campaign that directed the users to the website to experience Germville for themselves.   The “Coverall House” and “Germville Drive-in” creatively informs the viewer about Coverall’s unique and “out of the box” cleaning methods and explains the benefits of Health Based cleaning through edu-tainment . The response rate from the direct mail piece was over 12% far exceeding the average response rate of 2.61%.*

* Direct Marketing Association

Filed under: Agency News — Tags: Addy Awards, Agency News, awards, Design, Direct Mail, viral campaign — @ 11:54 am

_{February 20, 2009}
SEOtrack™ – Business Development Solutions For Search and Social Media Marketing. _{By jason}

As you know, the world of digital media and interactive advertising is experiencing tremendous growth. The competition within the digital landscape is perpetually evolving and emphatically dynamic. As an agency, TFI strives to stay one step ahead of the learning curve…mainly by defining the learning curve.

To help our clients in the battle for relevancy, especially during bleak economic times such as these, we have developed a “turn-key” business development program called “SEOtrack”. Our program uses Search Engine Optimization (SEO), Search Engine Marketing (SEM), as well as Social and Viral media as catalysts for “jump-starting” 360-degree marketing campaigns while maintaining focus on your key profit centers.

SEOtrack™

SEOtrack™ is a revolutionary search-based, digital marketing strategy designed specifically to leverage the power of online search results. How important is a well-crafted and executed search engine and social media marketing strategy? Consider the following recent statistics: In October 2008, roughly 12.5 billion U.S. search requests were handled by the top three players (Google, Yahoo! and MSN) – Google accounted for 63% of that volume (ComScore).

SEOtrack has been designed to diagnose, prescribe and treat your online marketing initiatives with a systematic, quantifiable, results driven program that maximizes your resources and budget. SEOtrack combines the immediate benefits of a managed keyword media buy with long-term search engine optimization efforts to effortlessly push your online properties to the front of the pack.

SEOtrack combines on- and off-site optimization practices in an effort to achieve your visibility goals. We only employ white hat SEO techniques and will never, under any circumstances, turn to unethical (black hat) SEO processes during your search marketing program.

We encourage you to carefully review the reports and analyses generated by SEOtrack; they will provide you with a solid roadmap to implementing an aggressive digital strategy. Due to the competitive nature of most industries, developing a digital strategy will require meticulous planning, profound analytical research, and precise implementation of innovative marketing tactics.

The Factory Interactive are here to help guide you through the process of understanding exactly where you stand and what you stand to gain. Ask questions. Seek out answers. Learn from your mistakes and the mistakes of your competitors. We know it can be a difficult task for many, but we are confident in SEOtrack’s ability to help you: Adapt. Evolve. Prosper in the digital global marketplace – lets build this success story together.

Start building your online strategy today!

http://www.seotrackonline.com/
Call us: 305.752.9400
Email us: inquiries@seotrackonline.com
Follow us on twitter: http://twitter.com/thefactoryi

SEOtrack™ - getting started

Filed under: Agency Life,Agency News,SEO — @ 5:47 pm

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