A DIFFERENT TYPE OF AGENCY

As a collective, The Factory Interactive is fueled by a passion for developing enduring messages conceived through a marriage of design and technology. At the core, we are explorers of possibility and architects of memory. We create rich immersive experiences that increase message retention and reward the audience. Our mission: give personality to products, resulting in a stronger, more effective brand.

_{September 17, 2009}
Anheuser-Busch- Getting it in the Can _{By jason}

It looks like more traditional shops are getting into the viral video game. I came across this online online ad from DDB this morning. The spot with it’s thinly veiled innuendo of anal sex will surely be a hit with the YouTube, college crowd and make it’s way into your inbox soon (sorry..that pun was just way to easy).

However with 80% of the US beer drinking population dominated by males…is this really the best association for the beer? Shouting out “Hey bud, give me one in the can” is sure to turn more than a few heads in a crowded bar.

Filed under: Agency News,Marketing,Media News — Tags: advertising, agency, Anheuser-Busch, social media, viral campaign — @ 11:08 am

_{August 13, 2009}
Social Media & It’s Affect On Advertising Agencies _{By jason}

This presentation covers the growth of Social Media and it’s effects on Brands and includes the following:

• What is Social Media
• Why you need to integrate Social Media into your campaigns.
• Examples of successful Social Media campaigns.
• Tips & Tools you can start using today.

Why should I care ?

Because the numbers are staggering & Media is becoming ubiquitous and your brands, customers and services are being talked about in real time…without you!

Filed under: Marketing,SEO — @ 9:56 am

_{August 5, 2009}
Why you need Twitter now more than ever. _{By Ashley}

Here are the Top 10 reasons why your company should be on Twitter…today:

1. Twitter is unstoppable. It’s growth has surprised any expectations, rising to 23 million unique users in July (that’s a 16% growth from May alone and doesn’t include those that use outside resources for Twitter instead of logging on to twitter.com)

2. Twitter is the number one social media tool among Fortune 100 companies. Of the Fortune 100 companies on Twitter, 94 percent use it for news/announcements, 67 percent for customers service, and 57 percent for deals and promotions. It’s just as easy for you to be on Twitter as it is for the big guys!

3. Twitter is still the buzz word. The media is obsessed with it and it recieves TONS of free press and coverage.

4. Twitter is a great way to connect with your customer base for everything from customer service to promotional purposes. Many small business have  been able to double their customer base due to Twitter alone.

5. “No time” is no longer a good excuse.  There are agencies and tools out there that will manage and update your Twitter page daily.

6. Twitter allows you to immediately notify your customers of promotions, events or even clear up a mishap or customer service issue. Perfect example: JetBlue tweets flight delays (which we all now is probably a full time job on it’s own). You are able to manage the customers expectations.

7. It’s easy! See our earlier post on how to set up & effectively use twitter for business

8. Become an expert in your field. Twitter allows you to post valuable information that your peers and customers will look forward to reading. You’ll become a reliable and trusted source for information, which in turn builds brand credibility.

9. Use Twitter to get to know your customers better. Not only should they follow you, but you should reciprocate the act. You will get some insight in to what your customers want and look for, helping you craft your messages and marketing efforts. Twitter is also great for focus groups and other means of research.

10. Instant gratification. Results are speedy. Gone are the days of watching and waiting. You can tweet promotions and coupons for today. Or tweet questions to your followers and have answers within minutes. Or even put the kabosh on any negativity that may surface… immediately.

This is just the beginning. Twitter will continue to grow by the day and you don’t want to be left out!

Filed under: Marketing,SEO — @ 1:29 pm

_{May 19, 2009}
Twilocal Business _{By Ashley}

I am starting to feel like a broken record but Twitter is still growing… and rightfully so.  (And I’m pretty sure I’ll keep repeating this over and over) The success stories keep pouring in from across the interwebs, especially in regards to local businesses. Business owners are using Twitter to communicate with customers as well as run promotions.

Naked Pizza (@NAKEDpizza), a New Orleans health food restaurant, has shown how to use Twitter effectively. They did a promotional test run on April 23 with an offer valid ONLY for Twitter users. It brought in 15% of their business that day. “Every phone call was tracked, every order was measured by where it came from, and it told us very quickly that Twitter is useful,” said Jeff Leach, the restaurant’s co-founder. “Sure, there’s the brand marketing and getting-to-know-you stuff. … But we wanted to know: Can it make the cash register ring?” (They even put their Twitter name on the marquis outside of their shop.)

Naked Pizza isn’t the only local restaurant jumping on the band wagon. I stumbled across this link today which provides a ton of restaurants all over the US and their Twitter accounts.

This small business twitter trend is going to quickly grow because of two things: 1. it’s EASY and 2. it’s instantly in front of your target (at least if you’re like me who is on Tweetdeck and/or Tweetie all waking hours of the day). This combination is a recipe for success. We also must keep in mind that this technology is relatively new. It will continually evolve, which meaning more tools for businesses and even furthermore making this a marketing tool that is here for a twlong time to come.

Filed under: Marketing — Tags: Marketing, naked pizza, pizza, promotions, twitter — @ 6:54 pm

_{May 12, 2009}
F.T.Disaster _{By Ashley}

This Mother’s Day, thousands of people placed their orders for flowers online through F.T.D or 1-800-FLOWERS.  And hundreds of people received their flowers late and/or not at all. Something new? Nope. So why the big deal now? One word: Twitter.

The complaints were through the roof on Sunday via Twitter. According to Twendz, (a program which  pulls Tweets and measures the sentiments expressed about a brand or topic and measures how positive, neutral or negative the tweets are) 63% of recent tweets about FTD are negative. And 83% of tweets that include “FTD” and “Mom” are negative. There were also complaints for 1-800-FLOWERS but one difference is Flowers is doing something about it… a customer service Twitter page. This small act has reduced the negative Tweets to 33%.

The point of all of this is, you ask? Complaints are not new, in fact, the same thing probably happens every single year but this year, we have the cultural phenom known as Twitter. This just goes to prove how important it is for companies to get involved with social media and squash the negative feedback ASAP. By a seemingly simple act of creating a Twitter page, 1-800-FLOWERS has won the Mother’s Day flower-off this year. (And I say seemingly simple because it is absolutely a full-time job to monitor the social media buzz for your business)

Filed under: Marketing — Tags: 1800flowers, feedback, ftd, mothers day, social media, tweets, twendz, twitter — @ 9:45 pm

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