A DIFFERENT TYPE OF AGENCY

As a collective, The Factory Interactive is fueled by a passion for developing enduring messages conceived through a marriage of design and technology. At the core, we are explorers of possibility and architects of memory. We create rich immersive experiences that increase message retention and reward the audience. Our mission: give personality to products, resulting in a stronger, more effective brand.

_{August 13, 2009}
Social Media & It’s Affect On Advertising Agencies _{By jason}

This presentation covers the growth of Social Media and it’s effects on Brands and includes the following:

• What is Social Media
• Why you need to integrate Social Media into your campaigns.
• Examples of successful Social Media campaigns.
• Tips & Tools you can start using today.

Why should I care ?

Because the numbers are staggering & Media is becoming ubiquitous and your brands, customers and services are being talked about in real time…without you!

Filed under: Marketing,SEO — @ 9:56 am

_{August 5, 2009}
Why you need Twitter now more than ever. _{By Ashley}

Here are the Top 10 reasons why your company should be on Twitter…today:

1. Twitter is unstoppable. It’s growth has surprised any expectations, rising to 23 million unique users in July (that’s a 16% growth from May alone and doesn’t include those that use outside resources for Twitter instead of logging on to twitter.com)

2. Twitter is the number one social media tool among Fortune 100 companies. Of the Fortune 100 companies on Twitter, 94 percent use it for news/announcements, 67 percent for customers service, and 57 percent for deals and promotions. It’s just as easy for you to be on Twitter as it is for the big guys!

3. Twitter is still the buzz word. The media is obsessed with it and it recieves TONS of free press and coverage.

4. Twitter is a great way to connect with your customer base for everything from customer service to promotional purposes. Many small business have  been able to double their customer base due to Twitter alone.

5. “No time” is no longer a good excuse.  There are agencies and tools out there that will manage and update your Twitter page daily.

6. Twitter allows you to immediately notify your customers of promotions, events or even clear up a mishap or customer service issue. Perfect example: JetBlue tweets flight delays (which we all now is probably a full time job on it’s own). You are able to manage the customers expectations.

7. It’s easy! See our earlier post on how to set up & effectively use twitter for business

8. Become an expert in your field. Twitter allows you to post valuable information that your peers and customers will look forward to reading. You’ll become a reliable and trusted source for information, which in turn builds brand credibility.

9. Use Twitter to get to know your customers better. Not only should they follow you, but you should reciprocate the act. You will get some insight in to what your customers want and look for, helping you craft your messages and marketing efforts. Twitter is also great for focus groups and other means of research.

10. Instant gratification. Results are speedy. Gone are the days of watching and waiting. You can tweet promotions and coupons for today. Or tweet questions to your followers and have answers within minutes. Or even put the kabosh on any negativity that may surface… immediately.

This is just the beginning. Twitter will continue to grow by the day and you don’t want to be left out!

Filed under: Marketing,SEO — @ 1:29 pm

_{March 23, 2009}
Newspapers want a bailout plan?? Say what??! _{By Ashley}

Ad Age reported today that the companies on Google’s Publishers Advisory Council — a fraternity that includes The New York Times, The Wall Street Journal, Time Inc. and Hearst, among others — are aggressively making the case that their content ought to be more prominently displayed in search results. In a sense, a bail out plan of their own to try to gain some relevance once again.

“You should not have a system,” one content executive said, “where those who are essentially parasites off the true producers of content benefit disproportionately.”

The Advisory Council is urging Google to revise their algorithms to add credibility and seniority to news organizations so their websites/reports show up higher in the search results. They claim that the bloggers “parasites” are stealing the news from their sites to begin with. But the publishers also said they’re not asking for a leg up over amateurs and link-happy bloggers. “This would in no way mean that only professional content publishers would get an advantage,” one said. “It really just says that the original source, and the source with real access, should somehow be recognized as the most important in the delivery of results.”

Here is my thought… maybe these big time media organizations need to invest in a better SEO/SEM program (cough cough, shameless plug…like http://seotrackonline.com). It seems to me that The New York times should organically rank higher than any Joe Shmo’s blog… if not, there may be some bigger issues at hand.

Filed under: Media News,SEO — Tags: content, Google, media, newspapers, publishers, Publishers Advisory Council, SEM, SEO, seotrackonline — @ 10:55 pm

_{March 13, 2009}
Today’s Match-Up… Twitter vs. SEO _{By Ashley}

I’ve briefly mentioned it before in posts… how does SEO compare to Twitter? And will Twitter Search and Hashtags replace SEO?

There is ONE huge reason I say absolutely not. Here is the reason and my rationale:

Twitter gives you absolutely no control on whether or not your company name/product will show up on the top of the list. On Twitter, the most recent Tweet (whether it be good or bad) shows up at the top of the list and the reader has an immediate association between your company and the content they read. With SEO, you can work to make sure that when a search is performed, your name or product will show up on the first page, as well as what content shows up.

With Twitter, instead of working on the amount of times, or rankings, on a search results page, it is about maintaining brand continuity. Use Twitter to build relationships and brand loyalty.

The point here is this, make sure your strategy goes beyond “being found” and focuses on brand reputation and search results. When you have a brand that people trust and enjoy, you don’t have to fear real time Twitter searches as the rising trend in online searching. So the answer to the question, “Will Twitter replace SEO?” Absolutely not…You need to implement both strategies to have an effective online campaign.

Although, if Google perhaps buys Twitter some day, we can have this discussion again.

Filed under: Marketing,SEO — Tags: branding, Google, hashtags, loyalty, rankings, SEO, tweets, twitter — @ 11:49 am

_{March 9, 2009}
Facebook vs. Google _{By Ashley}

I read an article today titled, ” Facebook Sending More Traffic Than Google To Some Sites” on AdAge (http://adage.com/digital/article?article_id=135112). At first glance, I thought, “WOW that is incredible”… but then I re-read the title and noticed the key word… “some”. What “some” are they talking about? User-generated content sites. It’s a natural progression of social media. It was only a matter of time before the Twitters, Facebooks and other Social Media sites start linking with each other, and with sites created by you or I. It’s viral media at it’s best.

But Google will always be Google. There has been a lot of talk lately about Twitter becoming the next Google, or an article like the above link regarding Facebook, but at the end of the day Google will still remain the number one source for finding sites/information/answers to anything and everything you want to know. The Ad Age article questions whether Search Engine Marketing dollars will be shifted over to Social Media. While (I think) a small portion of budgets will move in that direction (and highly recommend it), Google will remain the Big Dog… and rightfully so.

Filed under: Agency News,Marketing,SEO — Tags: ad spends, content, facebook, Google, media budgets, SEM, SEO, social media, twitter — @ 5:47 pm

Subscribe to our feed