A DIFFERENT TYPE OF AGENCY

As a collective, The Factory Interactive is fueled by a passion for developing enduring messages conceived through a marriage of design and technology. At the core, we are explorers of possibility and architects of memory. We create rich immersive experiences that increase message retention and reward the audience. Our mission: give personality to products, resulting in a stronger, more effective brand.

_{December 15, 2008}
The top 5 facts and top 5 misnomers _{By jason}

FACT 1 - SEO is real and essential to my online success.

There’s been a tremendous amount of controversy as to whether or not SEO is a necessity in today’s digital world. Unfortunately, quite a few misguided old school marketing and PR personalities refuse to accept reality about the way people use the internet. Roughly 78% of people using the internet use a search engine during their online session – mainly to find information, products, or services. If you provide information, products, or services, wouldn’t you do something to make sure your site shows up before your competitor? Did you know SEO is what that is? It just has to be preformed properly in the first place, and from the beginning stages of web design.

FACT 2 - Search engines cannot effectively Index flash websites.

Everyone in the SEO industry (at least anyone worth their salt) is aware that Google has made strides in improving their algorithm’s ability to index flash. This isn’t the case in its entirety. Just because Google has started to develop and implement methods of indexing flash content doesn’t mean that it works to the extent necessary in today’s digital environment. There are fundamental differences between a flash website and an html website – structurally and functionally. If you’re interested in having your products or services found in the SERPs, those results are generated by search engines which currently rely on html.

FACT 3 – SEO is a process and there is no “guaranteed” quick fix.

You’ve probably heard this one before, but it’s the absolute verifiable truth. Agencies or firms which “guarantee” results or claim they can earn top rankings in search engines within a month are either employing questionable SEO tactics or worse engaging in a practice called link spamming (which WILL get your site banned from SERPs). The truth is, SEO takes time to take effect and the results often appear two to three months after implementation. However, for low competition key phrases or simply a lack of competition in a given business niche, you can rank prominently in major search engines relatively quickly. It all comes down to a balance between correcting technical site issues and building credibility and relevancy for your domain within a given target market.

FACT 4 – Every online property is unique. There are no cookie cutter solution

Although there is a general process in performing SEO, each site and each business niche is different.
Some sites are built better than others. Some key-phrases are easier to rank prominently for than
others. There is no cookie cutter SEO process and your contracted SEO agency should work with
you to develop the best possible strategy. To develop a strong digital strategy, it’s crucial your agency
or consultant intimately understands your business. They should be a part of your marketing team,
not just a contractor.

FACT 5 – Qualifying your prospective SEO consultant or agency is mandatory

Not everyone is qualified or capable to handle SEO for your company. It’s a complex process which requires tedious research, meticulous planning, and precision implementation. Investing in SEO is a major commitment; make sure you know who you’re working with and what they can handle. A great question to ask a prospective SEO agency is: “Can you tell me a little bit about your link building practices?” Ask multiple prospects. Compile the answers. Evaluate the trends. If no trends are evident…you’re speaking to the wrong people.

Filed under: SEO — Tags: SEO, seo misnomers — @ 6:42 pm

_{December 11, 2008}
Germville – A Sick Place to Live _{By jason}

Our latest Project – Germville.com

Coverall Cleaning Concepts, a Boca Raton, Florida headquartered provider of premium quality, health-based cleaning services, felt it was time to clean up their brand’s image and redefine how commercial cleaning services are marketed. Armed with the aspiration of defining a new image for their company, Coverall brought this desire to The Factory Interactive. TFI saw phenomenal potential in the project and took on the challenge of creating a stylistically dynamic and interactive rebranding campaign.

Click here to view the case-study

Filed under: Agency News — Tags: Coverall, Germville — @ 5:17 pm

The anatomy of viral media _{By Steve}

So what does that mean for the savvy marketer? Well…in case you’ve been unconscious for the last eight years, this whole guerrilla marketing technique called Viral Marketing has enabled everyone from entrepreneurs to multi-national corporations to spread social phenomenon faster than you can sneeze in your chicken noodle soup.

Although viral media comes in all shapes and forms, it’s actually harder than you might think to catalyze a campaign. Essentially it comes down to three rules:

How to create a viral marketing campaign

1. Analyze successful viral marketing campaigns

3. Always Look for opportunity
Odds are you’ll encounter something, somewhere, which literally makes you laugh to the point it hurts. Odds are if you’re laughing that hard, there will be thousands of other people around the world with the exact same sense of humor. A viral marketing campaign’s success depends on the inherent nature of the material…bottom line: content which makes people react positively or reminds them of something they know all to well is more likely to evoke a viral reaction than content which is standard and run of the mill.

Filed under: SEO — Tags: social media phenomenon, viral campaign, viral marketing strategies, viral marketing techniques — @ 4:20 pm

Our Agency’s Culture and Values _{By jason}

Filed under: Agency Life — Tags: Miami Advertising Agency, Miami Marketing Agency, TFI, The Factory Interactive — @ 2:58 pm

_{December 10, 2008}
Good Design is Good Business. _{By jason}

Our Agency’s Culture and Values

As a collective, The Factory Interactive is fueled by a passion for developing enduring messages conceived through a marriage of design and technology. At the core, we are explorers of possibility and architects of memory. We create rich immersive experiences that increase message retention and reward the audience. We give personality to product, which results in a stronger, more effective brand. The Factory Interactive continues to look toward the horizon for new technological innovations and advancements that will provide our clients the competitive advantage needed in today’s global marketplace. We have been at the forefront of this, an unprecedented era of global communication, from the time that the web could only blink, your email was read using PINE, Netscape was called Mozilla and long before anyone had ever heard of eBay or Amazon.
We are the generation who grew up with an Atari and now own the Xbox. We don’t ‘surf’ the internet, but rather, help to define it. The web does not stop at six o’clock for us, it rides shotgun in our conversations, integrates into our daily lives and, more often than not, keeps us awake at night. We continually challenge ourselves in order to remain fresh, creative, knowledgeable ambassadors of the mediums that have become a part of our daily routines. It is with this passion and our core beliefs in what we do that is manifested in every project we undertake.

This is the official blog for The Factory Interactive, where we will be sharing our insights regarding marketing trends, web development, advertising tactics, and the current state of affairs for our agency.

Filed under: Agency Life — Tags: agency, culture, Design — @ 9:25 pm

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