A DIFFERENT TYPE OF AGENCY

As a collective, The Factory Interactive is fueled by a passion for developing enduring messages conceived through a marriage of design and technology. At the core, we are explorers of possibility and architects of memory. We create rich immersive experiences that increase message retention and reward the audience. Our mission: give personality to products, resulting in a stronger, more effective brand.

_{August 13, 2009}
Social Media & It’s Affect On Advertising Agencies _{By jason}

This presentation covers the growth of Social Media and it’s effects on Brands and includes the following:

• What is Social Media
• Why you need to integrate Social Media into your campaigns.
• Examples of successful Social Media campaigns.
• Tips & Tools you can start using today.

Why should I care ?

Because the numbers are staggering & Media is becoming ubiquitous and your brands, customers and services are being talked about in real time…without you!

Filed under: Marketing,SEO — @ 9:56 am

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_{August 5, 2009}
Why you need Twitter now more than ever. _{By Ashley}

Here are the Top 10 reasons why your company should be on Twitter…today:

1. Twitter is unstoppable. It’s growth has surprised any expectations, rising to 23 million unique users in July (that’s a 16% growth from May alone and doesn’t include those that use outside resources for Twitter instead of logging on to twitter.com)

2. Twitter is the number one social media tool among Fortune 100 companies. Of the Fortune 100 companies on Twitter, 94 percent use it for news/announcements, 67 percent for customers service, and 57 percent for deals and promotions. It’s just as easy for you to be on Twitter as it is for the big guys!

3. Twitter is still the buzz word. The media is obsessed with it and it recieves TONS of free press and coverage.

4. Twitter is a great way to connect with your customer base for everything from customer service to promotional purposes. Many small business have  been able to double their customer base due to Twitter alone.

5. “No time” is no longer a good excuse.  There are agencies and tools out there that will manage and update your Twitter page daily.

6. Twitter allows you to immediately notify your customers of promotions, events or even clear up a mishap or customer service issue. Perfect example: JetBlue tweets flight delays (which we all now is probably a full time job on it’s own). You are able to manage the customers expectations.

7. It’s easy! See our earlier post on how to set up & effectively use twitter for business

8. Become an expert in your field. Twitter allows you to post valuable information that your peers and customers will look forward to reading. You’ll become a reliable and trusted source for information, which in turn builds brand credibility.

9. Use Twitter to get to know your customers better. Not only should they follow you, but you should reciprocate the act. You will get some insight in to what your customers want and look for, helping you craft your messages and marketing efforts. Twitter is also great for focus groups and other means of research.

10. Instant gratification. Results are speedy. Gone are the days of watching and waiting. You can tweet promotions and coupons for today. Or tweet questions to your followers and have answers within minutes. Or even put the kabosh on any negativity that may surface… immediately.

This is just the beginning. Twitter will continue to grow by the day and you don’t want to be left out!

Filed under: Marketing,SEO — @ 1:29 pm

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