A DIFFERENT TYPE OF AGENCY

As a collective, The Factory Interactive is fueled by a passion for developing enduring messages conceived through a marriage of design and technology. At the core, we are explorers of possibility and architects of memory. We create rich immersive experiences that increase message retention and reward the audience. Our mission: give personality to products, resulting in a stronger, more effective brand.

_{December 15, 2008}
The top 5 facts and top 5 misnomers _{By jason}

FACT 1 - SEO is real and essential to my online success.

There’s been a tremendous amount of controversy as to whether or not SEO is a necessity in today’s digital world. Unfortunately, quite a few misguided old school marketing and PR personalities refuse to accept reality about the way people use the internet. Roughly 78% of people using the internet use a search engine during their online session – mainly to find information, products, or services. If you provide information, products, or services, wouldn’t you do something to make sure your site shows up before your competitor? Did you know SEO is what that is? It just has to be preformed properly in the first place, and from the beginning stages of web design.

FACT 2 - Search engines cannot effectively Index flash websites.

Everyone in the SEO industry (at least anyone worth their salt) is aware that Google has made strides in improving their algorithm’s ability to index flash. This isn’t the case in its entirety. Just because Google has started to develop and implement methods of indexing flash content doesn’t mean that it works to the extent necessary in today’s digital environment. There are fundamental differences between a flash website and an html website – structurally and functionally. If you’re interested in having your products or services found in the SERPs, those results are generated by search engines which currently rely on html.

FACT 3 – SEO is a process and there is no “guaranteed” quick fix.

You’ve probably heard this one before, but it’s the absolute verifiable truth. Agencies or firms which “guarantee” results or claim they can earn top rankings in search engines within a month are either employing questionable SEO tactics or worse engaging in a practice called link spamming (which WILL get your site banned from SERPs). The truth is, SEO takes time to take effect and the results often appear two to three months after implementation. However, for low competition key phrases or simply a lack of competition in a given business niche, you can rank prominently in major search engines relatively quickly. It all comes down to a balance between correcting technical site issues and building credibility and relevancy for your domain within a given target market.

FACT 4 – Every online property is unique. There are no cookie cutter solution

Although there is a general process in performing SEO, each site and each business niche is different.
Some sites are built better than others. Some key-phrases are easier to rank prominently for than
others. There is no cookie cutter SEO process and your contracted SEO agency should work with
you to develop the best possible strategy. To develop a strong digital strategy, it’s crucial your agency
or consultant intimately understands your business. They should be a part of your marketing team,
not just a contractor.

FACT 5 – Qualifying your prospective SEO consultant or agency is mandatory

Not everyone is qualified or capable to handle SEO for your company. It’s a complex process which requires tedious research, meticulous planning, and precision implementation. Investing in SEO is a major commitment; make sure you know who you’re working with and what they can handle. A great question to ask a prospective SEO agency is: “Can you tell me a little bit about your link building practices?” Ask multiple prospects. Compile the answers. Evaluate the trends. If no trends are evident…you’re speaking to the wrong people.

Filed under: SEO — Tags: SEO, seo misnomers — @ 6:42 pm

Comments (0)

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment

Name (required)

Mail (will not be published) (required)

Website

Subscribe to our feed