A DIFFERENT TYPE OF AGENCY

As a collective, The Factory Interactive is fueled by a passion for developing enduring messages conceived through a marriage of design and technology. At the core, we are explorers of possibility and architects of memory. We create rich immersive experiences that increase message retention and reward the audience. Our mission: give personality to products, resulting in a stronger, more effective brand.

_{February 9, 2009}
Out with the old…in with the new. _{By Ashley}

It often is said that advertising is the first to go in a tight economy. But experts say this time around, things are a bit different. Savvy business owners are realizing the importance of keeping their names out there, and are getting a big help from technology and the social networking trend. Those who don’t keep their name relative will be left in the dust.

Businesses should be maintaining, if not increasing, their marketing budgets in order to stay one step ahead of their competitors. The trick is moving where the dollars are spent, from traditional media, such as radio and print, to online advertising and social networking.

Robert Coen, director of forecasting for New York City-based Magna Global, said in a December report that nationwide ad spending fell 3.2 percent in 2008, with newspapers, radio and local television leading the slide. He sees a 4.5 percent drop this year.

While traditional media (especially Print – see http://adage.com/mediaworks/article?article_id=134442 ) is struggling to stay afloat, social networks are sailing the high seas. Facebook, YouTube, LinkedIn and Twitter have all emerged as leaders in low-cost marketing tools. Consumers are going online for products and information more and more each day. This is where advertisers need to be. Advertisers can speak to targeted audiences, by the thousands, for relatively inexpensive costs.

Not only is social networking and online advertising important, but Search Engine Optimization is equally as important. As a good friend of mine says to every question, “Google it”… Well, over 65% of consumers do. I think that number speaks for itself…and is a whole topic better left for my next blog posting. For now… take a look at Google’s staggering numbers…

Filed under: Marketing — Tags: ad spending, facebook, linkedin, networking, online advertising, search engine, SEO, social media, social networks, spending, twitter, YouTube — @ 8:52 pm

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