A DIFFERENT TYPE OF AGENCY

As a collective, The Factory Interactive is fueled by a passion for developing enduring messages conceived through a marriage of design and technology. At the core, we are explorers of possibility and architects of memory. We create rich immersive experiences that increase message retention and reward the audience. Our mission: give personality to products, resulting in a stronger, more effective brand.

_{February 12, 2009}
Fictional Ad Personality wins Twitter’s First Annual Shorty Awards: _{By jason}

The Advertising world was all a twitter (sorry couldn’t resist) over the fictional Ad personality Peggy Olson’s win at the Shorty Awards. This 1st annual award honor users of the microbloging site, Twitter‘s 140-character messages art form, known as Tweets.

The winner in the advertising category caused some controversy as it was won by a user impersonating the fictional character Peggy Olson from the TV series Mad Men.  The Twitter user @PeggyOlson appears to be unconnected with the show but tweets in character, corresponding with a full counterpart cast.

“The Shorty Awards was conceived by the techies, Greg Galant, Adam Varga and Lee Semel, last fall and the format has been met with mixed reviews.  The main reason for the discontent is the two stage voting and selcetion process. The first round to determines the finalists and the second crowns the victors. The contest does not involve judging by any sort of objective Twitter expert. Nor did it include a comprehensive review of tweets to determine who used the format most effectively.

The larger concern by many is exactly who is behind @PeggyOlson.  Is it (as many suspect) the ad agency behind Mad Men, a rogue writer or just a very dedicated & creative fan ?

An even more pressing question is “who is guarding your virtual life”.  Twitter’s explosive growth of 752%, for a total of 4.43 million unique in December of 2008 begs the question “who is tweeting about you ?”

Are you monitoring your social media buzz ? How are you measuring your client’s virtual street cred ? Are you being defamed on Twitter, or are you missing out on massive opportunities ? How can you keep up with this crazy wired world ?

Here at The Factory we utilize a wealth of tools on a daily basis to monitor, track and stay up-to-date with social trending on twitter. Here are a few that may you may want to incorporate into your daily life.

First off we follow each other on twitter – You can follow me here.

Gogole trends- shows how often a particular search term is entered relative the total search volume across various regions of the world, and in various

Twilert -  Twilert is a Twitter application that lets you receive regular email updates of tweets containing your brand, product, service, well any keyword you like really.

Twitterholic -  these twittastic robots scan the Twitter public timeline for new twits to tweet. A few times a day,they calculate individual statistics for each twittering twit & spit it out to a database.

Twitter Search -  See what’s happening — right now on Twitter.

Twitter Influence Cloud – Enter any Twitter username to see their influence in Twitter or have a look at the Twitter Influence cloud or the Twitter Influential 100

MIBAZAAR- This Google trends & Twitter search mashup is an attempt at looking into why certain keywords on Google Search is trending up by looking into who is twittering that keyword

Tweepler -  Tweepler Is an easy, more enjoyable way of processing your New Twitter Followers. View a list of New Followers and classify them in one of two “Buckets” Follow (meaning you wish to follow them back) and Ignore (meaning you don’t wish to follow them and want to archive them out of the way, reducing clutter).

Hope this helps you get up to speed with the Twitterati, my next blog post will be on Why Twitter may be Google’s only real competition.

Filed under: Uncategorized — Tags: advertising, culture, google resources, social capital, social media, social networks, twitter — @ 12:01 pm

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