A DIFFERENT TYPE OF AGENCY

As a collective, The Factory Interactive is fueled by a passion for developing enduring messages conceived through a marriage of design and technology. At the core, we are explorers of possibility and architects of memory. We create rich immersive experiences that increase message retention and reward the audience. Our mission: give personality to products, resulting in a stronger, more effective brand.

_{March 9, 2009}
Facebook vs. Google _{By Ashley}

I read an article today titled, ” Facebook Sending More Traffic Than Google To Some Sites” on AdAge (http://adage.com/digital/article?article_id=135112). At first glance, I thought, “WOW that is incredible”… but then I re-read the title and noticed the key word… “some”. What “some” are they talking about? User-generated content sites. It’s a natural progression of social media. It was only a matter of time before the Twitters, Facebooks and other Social Media sites start linking with each other, and with sites created by you or I. It’s viral media at it’s best.

But Google will always be Google. There has been a lot of talk lately about Twitter becoming the next Google, or an article like the above link regarding Facebook, but at the end of the day Google will still remain the number one source for finding sites/information/answers to anything and everything you want to know. The Ad Age article questions whether Search Engine Marketing dollars will be shifted over to Social Media. While (I think) a small portion of budgets will move in that direction (and highly recommend it), Google will remain the Big Dog… and rightfully so.

Filed under: Agency News,Marketing,SEO — Tags: ad spends, content, facebook, Google, media budgets, SEM, SEO, social media, twitter — @ 5:47 pm

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