A DIFFERENT TYPE OF AGENCY

As a collective, The Factory Interactive is fueled by a passion for developing enduring messages conceived through a marriage of design and technology. At the core, we are explorers of possibility and architects of memory. We create rich immersive experiences that increase message retention and reward the audience. Our mission: give personality to products, resulting in a stronger, more effective brand.

_{March 11, 2009}
Newspapers are finally catching on (sorta) _{By Ashley}

With The Miami Herald’s announcement today (cutting 175 employees and reducing salaries) hot on our heels, I came across an article with a glimmer of hope that maybe, just maybe, newspapers may be starting to catch on. It was title “10 Ways Newspapers are Using Social Media to Save the Industry”. In a nutshell, here are the 10 reasons:

1. Twitter headline feeds (which oddly enough could be the ultimate demise of the industry in the long run)

2. Aquiring providers of social media services

3. Creating more online events to attract readers

4. Promoting and monetizing on user-generated content (ding! ding! ding! You’ve hit the jackpot. ireport.com by CNN… perfect example)

5. Story based communities

6. Collaborative outsourced news services

7. Customized delivery

8. Publishing API’s for third-party developers

9. Branded communities (example)

10. Buring the boat that brought you – This is the ultimate way to save a paper through social media: make the Web its only channel of distribution, and leverage the history of the brand.

Even if newspapers decide to all jump on the social media  bandwagon, and decide to go fully digital, reporters will lose their jobs, the printing houses lose their jobs and even the Paper Boy is jobless. They will just become much smaller organizations surviving in a much larger world (and a much larger world of competition).

Filed under: Marketing — Tags: content, digital, Marketing, newspapers, online, social media, user-generated content — @ 3:57 pm

Comments (0)

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment

Name (required)

Mail (will not be published) (required)

Website

Subscribe to our feed