A DIFFERENT TYPE OF AGENCY

As a collective, The Factory Interactive is fueled by a passion for developing enduring messages conceived through a marriage of design and technology. At the core, we are explorers of possibility and architects of memory. We create rich immersive experiences that increase message retention and reward the audience. Our mission: give personality to products, resulting in a stronger, more effective brand.

_{March 13, 2009}
Today’s Match-Up… Twitter vs. SEO _{By Ashley}

I’ve briefly mentioned it before in posts… how does SEO compare to Twitter? And will Twitter Search and Hashtags replace SEO?

There is ONE huge reason I say absolutely not. Here is the reason and my rationale:

Twitter gives you absolutely no control on whether or not your company name/product will show up on the top of the list. On Twitter, the most recent Tweet (whether it be good or bad) shows up at the top of the list and the reader has an immediate association between your company and the content they read. With SEO, you can work to make sure that when a search is performed, your name or product will show up on the first page, as well as what content shows up.

With Twitter, instead of working on the amount of times, or rankings, on a search results page, it is about maintaining brand continuity. Use Twitter to build relationships and brand loyalty.

The point here is this, make sure your strategy goes beyond “being found” and focuses on brand reputation and search results. When you have a brand that people trust and enjoy, you don’t have to fear real time Twitter searches as the rising trend in online searching. So the answer to the question, “Will Twitter replace SEO?” Absolutely not…You need to implement both strategies to have an effective online campaign.

Although, if Google perhaps buys Twitter some day, we can have this discussion again.

Filed under: Marketing,SEO — Tags: branding, Google, hashtags, loyalty, rankings, SEO, tweets, twitter — @ 11:49 am

Comments (2)

2 Comments »

1. I stumbled upon this article a few moments ago on this topic… http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102097

   Comment by Ashley — March 13, 2009 @ 1:46 pm

2. Absolutely right. both things are must for a normal company or brand. On one side SEO provides online visibility and another side twitter updates every moments every thing.

   Comment by Live Computer Help — July 16, 2009 @ 12:29 am

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