A DIFFERENT TYPE OF AGENCY

As a collective, The Factory Interactive is fueled by a passion for developing enduring messages conceived through a marriage of design and technology. At the core, we are explorers of possibility and architects of memory. We create rich immersive experiences that increase message retention and reward the audience. Our mission: give personality to products, resulting in a stronger, more effective brand.

_{March 23, 2009}
TFI takes home GOLD at Caples Awards _{By Ashley}

The Factory Interactive’s ,“Germville: A Sick Place to Live”, has taken home the Gold for Integrated Campaign at the DM News John Caples International Awards in NYC this past week. Coverall Health Based Cleaning wanted to try something new to reach businesses that hire commercial cleaning services. When approached, we were tasked with the chore to create an “out-of-the-box” campaign to make the Commercial Cleaning business a little bit more exciting. And Germville was born…. The campaign included a multitouch direct mail campaign that combined four postcards and a three-piece dimensional mailer calling on recipients to visit Germville.com.

The Germville website is a video enabled rich media destination where germs are brought to life through characters such as Missy Coli and Mike Robe. The site is what we like to call “Edutainment” – an entertaining way to educate all while collecting information and generating leads for the Coverall Team.

Congrats to our talented team on a job well done!!

Filed under: Agency News — Tags: awards, caples, Direct Mail, Germville, gold, intergrated campaign, nyc, website — @ 4:31 pm

Comments (0)

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment

Name (required)

Mail (will not be published) (required)

Website

Subscribe to our feed