A DIFFERENT TYPE OF AGENCY

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_{March 23, 2009}
Newspapers want a bailout plan?? Say what??! _{By Ashley}

Ad Age reported today that the companies on Google’s Publishers Advisory Council — a fraternity that includes The New York Times, The Wall Street Journal, Time Inc. and Hearst, among others — are aggressively making the case that their content ought to be more prominently displayed in search results. In a sense, a bail out plan of their own to try to gain some relevance once again.

“You should not have a system,” one content executive said, “where those who are essentially parasites off the true producers of content benefit disproportionately.”

The Advisory Council is urging Google to revise their algorithms to add credibility and seniority to news organizations so their websites/reports show up higher in the search results. They claim that the bloggers “parasites” are stealing the news from their sites to begin with. But the publishers also said they’re not asking for a leg up over amateurs and link-happy bloggers. “This would in no way mean that only professional content publishers would get an advantage,” one said. “It really just says that the original source, and the source with real access, should somehow be recognized as the most important in the delivery of results.”

Here is my thought… maybe these big time media organizations need to invest in a better SEO/SEM program (cough cough, shameless plug…like http://seotrackonline.com). It seems to me that The New York times should organically rank higher than any Joe Shmo’s blog… if not, there may be some bigger issues at hand.

Filed under: Media News,SEO — Tags: content, Google, media, newspapers, publishers, Publishers Advisory Council, SEM, SEO, seotrackonline — @ 10:55 pm

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