A DIFFERENT TYPE OF AGENCY

As a collective, The Factory Interactive is fueled by a passion for developing enduring messages conceived through a marriage of design and technology. At the core, we are explorers of possibility and architects of memory. We create rich immersive experiences that increase message retention and reward the audience. Our mission: give personality to products, resulting in a stronger, more effective brand.

_{March 24, 2009}
A Twitter Experiment _{By Ashley}

An opportunity arose yesterday for me to conduct my own mini Twitter experiment. Self-proclaimed Tweeter, Lance Armstrong, crashed on his bike. Here is how it all went down and news spread (A much condensed time line of events that happened over a 40 minute period):

I had live audio of the Milan-Sanremo race playing in the background (via a link I got off of Twitter) when I heard that there was a massive pile up; lo and behold, Lance Armstrong was at the center of it all. He wasn’t moving. Immediately, I hear my Tweetdeck a callin’.

::Tweet:: I check my Tweetdeck. Astana (the team Armstrong rides for) reports that Lance has crashed. This was then followed by every other major cycling team and cycling news sources (like VeloNews) reporting the same.

::Tweet:: A link to live video of Lance waiting for the ambulence.

::Tweet:: Several reports that Lance has broken his collarbone. (Keep in mind that the ambulence has not even arrived yet)

::Tweet:: Lance in ambulence.

::Tweet:: Lance at hospital. He has broken his collarbone and will be transported back to the U.S. for surgery. His Giro d’ Italia hopes are up in the air, but have no fear, he will be back for the Tour de France.

Another 20 minutes later…. my phone rings and it’s a fellow cyclist saying that they just interrupted their program with breaking news, Lance has crashed and still waiting for confirmation on what is wrong. My reply, “I’ve known for almost an hour.”

::Tweet:: It’s Lance! “I’m alive! Broken clavicle (right). Hurts like hell for now. Surgery in a couple of days. Thanks for all the well wishes.”

And this my friends, is the power of Twitter. News organizations were almost 40 minutes late. I literally got minute-by-minute updates via Twitter. Can’t beat instant gratification.

Filed under: Media News — Tags: lance armstrong, news, power, traditional media, tweet, twitter — @ 1:58 pm

Comments (0)

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment

Name (required)

Mail (will not be published) (required)

Website

Subscribe to our feed