A DIFFERENT TYPE OF AGENCY

As a collective, The Factory Interactive is fueled by a passion for developing enduring messages conceived through a marriage of design and technology. At the core, we are explorers of possibility and architects of memory. We create rich immersive experiences that increase message retention and reward the audience. Our mission: give personality to products, resulting in a stronger, more effective brand.

_{March 27, 2009}
Social media…it means business. _{By Ashley}

By now, I’m sure my enthusiasm for social media is beaming through your computer screen after all of the blog posts I have written of late. So you can imagine my excitement when I was sent a white paper this week titled, “Social Media Market Industry Report: How Marketers are Using Social Media to Grow Their Business” by Michael A. Stelzner.

The document was extremely enlightening and reinforced a lot of the talking points we have preached to our clients here at TFI. I just wanted to share some of the factual highlights from the report.

• Marketers are mostly new to social media: A significant 88% of marketers surveyed are using social media to market their businesses, BUT 72% have only been doing so for a few months or less.
• How much time are they using it?: 64% of marketers are using social media for 5 hours or more each week and 39% for 10 or more hours weekly.
• The top benefit of social media marketing: The number-one advantage is generating exposure for the business, indicated 81% of all marketers, followed by increasing traffic and building new business partnerships.
• The top social media tools: Twitter, blogs, LinkedIn and Facebook were the top four social media tools used by marketers, in that order.
• Social media tools marketers most wanted to learn about: Social bookmarking sites were ranked of highest interest, followed closely by Twitter.
• Site Optimization: A rise in search engine rankings was reported by more than half of participants.
• Generated Qualified Leads: After only a few months and with as few as 6 hours a week, more than half of marketers have generated qualified leads with social media marketing.

This is just a snippet from the report but as you can see, Social Media is not just a tool to talk with long lost friends, or follow your favorite celebrities, anymore. If done correctly, it is a means to create new business relationships, optimize your site, and potentially gain new business.

Stay tuned for updates on my Twitter & Your Business: 101 Webinar.

Filed under: Marketing — Tags: blogs, facebook, linkedin, SEM, SEO, social media, twitter — @ 3:23 pm

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