A DIFFERENT TYPE OF AGENCY

As a collective, The Factory Interactive is fueled by a passion for developing enduring messages conceived through a marriage of design and technology. At the core, we are explorers of possibility and architects of memory. We create rich immersive experiences that increase message retention and reward the audience. Our mission: give personality to products, resulting in a stronger, more effective brand.

_{April 1, 2009}
Bringing Social Media into the PR mix _{By Ashley}

I have had the pleasure of speaking with several Public Relations specialists over the past several weeks. The overwhelming response I seem to hear repeatedly is that “I know I need get involved with Social Media but am not too sure why”.

Now, let’s momentarily backtrack… a survey of 1800 people from both small and large, B2B and B2C companies were surveyed. When asked if they were monitoring or responding to negative feedback, 25% of large companies polled said they don’t monitor social media commentary at all. 31% monitor, but don’t respond. That is the way of the past.

Fast forward to 2009, the age of Twitter… Imagine if you are in an airport and you just found out your flight is delayed 2 hours… and you are peeved. So you complain about it via social media (facebook, twitter, etc.). Next thing you know you have a return message from a competing airline that they have a flight leaving in 30 minutes, they will reserve you a seat plus a free upgrade if you can make it in time. Insta-convert and fan! Even if they don’t choose to fly your airline, you are building brand recognition and brand equity in the consumers eyes.

This is just one example of where social media and public relations is headed to. Superservicing the customer/client is going to be easier than ever… and expected.

Filed under: Marketing — Tags: brand, equity, facebook, public relations, social media, twitter — @ 2:25 pm

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