A DIFFERENT TYPE OF AGENCY

As a collective, The Factory Interactive is fueled by a passion for developing enduring messages conceived through a marriage of design and technology. At the core, we are explorers of possibility and architects of memory. We create rich immersive experiences that increase message retention and reward the audience. Our mission: give personality to products, resulting in a stronger, more effective brand.

_{April 15, 2009}
Whether we like it or not, Publishers set on charging for content _{By Ashley}

On the brink of the announcement that Marriott hotels will stop delivering newspapers to hotel doors, top journalists form Journalism Online, LLC; a company that will quickly facilitate the ability of newspaper, magazine and online publishers to generate revenue from the digital distribution of the original journalism they produce.

“We have formed Journalism Online, because we think this is a special moment in time when there is an urgent need for a business model that allows quality journalism to be the beneficiary of the Internet’s efficient delivery mechanism rather than its victim,” said co-founder Steven Brill. “We believe we have developed a strategy and a set of services that will establish that model by restoring a stream of circulation revenue to supplement advertising revenue, while taking advantage of the savings to be gained from producing and delivering content electronically.”

It seems that whether we like it or not, we will most likely be charged for the content we seek out. The model will offer web-browsers the option for monthly, weekly or one-time passses to view content from different publishers. As I previously mentioned in my blog post, Paid For Content?, I genuinely think it will be a toss up on whether or not this model will work or not.

On a side note: I mentioned that Marriott hotel is no longer delivering newspapers. They are calling it a “green” iniative but we all know it’s probably more or less (for lack of a better expression) a waste of  money at this point. In implementing this new “policy”, it will reduce newspaper distribution by about 50,000 newspapers every day or by about 18 million newspapers every year. That’s a huge loss for already down newspapers.

Update: After reading this article, I can’t help but to feel there are major gaps in this plan and while they may have some success, I do not believe it’s the golden ticket they are looking for.

Filed under: Media News — Tags: content, journalism online, marriott, newspaper, newspapers, paid for content — @ 12:23 pm

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