A DIFFERENT TYPE OF AGENCY

As a collective, The Factory Interactive is fueled by a passion for developing enduring messages conceived through a marriage of design and technology. At the core, we are explorers of possibility and architects of memory. We create rich immersive experiences that increase message retention and reward the audience. Our mission: give personality to products, resulting in a stronger, more effective brand.

_{April 29, 2009}
Social Media is growing…and it’s growing fast. _{By Ashley}

Oprah Effect: According to estimates, Twitter grew by 1.2 million users simply as a result of Oprah.

Oooooh, Oprah. The power that you hold.

It’s been said over and over that 2009 is the Year of Social Media. I’ve seen lots of numbers and statistics thrown out there so I have decided to compile the most interesting of them.

• In March, YouTube hit 100 million monthly users.
• 6.3 billion videos were viewed on YouTube
• Facebook has grown from 100 million to 200 million users in less than 8 months.
• If Facebook were a country, it would be bigger than Brazil.
• Social Networking is now more popular then e-mail according to a Nielson’s Online Survey.
• Twitter grew 76.8% from February to March. Yearly growth expected… 1,382%.

What does this mean to you as a business? I think the numbers speak for itself and social media should be incorporated into everyone’s marketing campaign. It’s become a MUST in today’s world (and economy).

On the same note, along with the popularity of social media comes major brand reputation management. Domino’s for example, has spent 49 years building a brand and within 30 minutes or less, had it’s reputation damaged. I think they did a fantastic job with some serious reputation damage control. Where as social media can be used maliciously by others, it can also (in the same amount of time) have a quick and speedy recovery effort implemented.

The point of this story? It’s important to have a well thought-out, social media plan that can be successfully managed and monitored, which is why more and more companies are turning to agencies to take this big job on. The bigger social media gets, the bigger the job becomes.

Filed under: Marketing — Tags: facebook, nielson, oprah, reputation, social media, twitter, YouTube — @ 3:24 pm

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