A DIFFERENT TYPE OF AGENCY

As a collective, The Factory Interactive is fueled by a passion for developing enduring messages conceived through a marriage of design and technology. At the core, we are explorers of possibility and architects of memory. We create rich immersive experiences that increase message retention and reward the audience. Our mission: give personality to products, resulting in a stronger, more effective brand.

_{April 29, 2009}
Social Media still growing… can you handle it? _{By Ashley}

In my last blog post, “Social Media is growing…and it’s growing fast”, I mentioned the fast pace social media campaigns are growing at, and how it’s pertinent to have an agency manage that campaign for you. I want to back that statement up with a few points on why and how it can be so difficult to manage on your own.

I wish I could say it’s as easy as creating a Twitter account, sending out a few tweets and you move on with your life… but, sorry folks, its not that simple.

Time – I write this post as I think to myself, “Holy bananas!! It is already 5pm! Where did the day go?” Is there ever enough of time? (I can write an entire blog post on that itself) It’s important to remember that marketing is a 24/7 job. Sure you can allot a time slot every day for it but will it ever be enough? Or will it overtake the rest of your day?

Negativity – Let’s face it, not everyone is a happy customer. You may have upset someone (unintentionally, of course) on the wrong day. These days, the first thing they do is take to the web to rant and rave about it. (I know I do!!) This is where it takes a professional to diffuse the situation as quickly as possible.

Personality – You must balance personality and professionalism. An agency can help you come up with the right “fit” of a personality for your social media campaign. Take Jet Blue for example. They have the right amount of playfulness mixed with professionalism; and it remains consistent across all marketing platforms.

Measurement - Social Media is still difficult to gauge the successfulness of, but each day we are getting wiser and smarter in the ways we can find the value in a social campaign. Everything from analytics tools, to response rates, and retweets can help an expert calculate the real effectiveness.

The social media campaign is becoming more complex by the day. A real strategy must go behind it, and execution must be spot on. But if done correctly, it can be not only extremely cost effective but all-around-effective.

One last quick note: I participated in a webinar today which stated, there will be a 63% increase in digital/interactive campaign spending. And a 59% decrease in traditional media spending. That equivilates to a lot of competition for your customers attention.

Filed under: Marketing — Tags: blogs, facebook, Marketing, myspace, social media, twitter, YouTube — @ 4:14 pm

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