A DIFFERENT TYPE OF AGENCY

As a collective, The Factory Interactive is fueled by a passion for developing enduring messages conceived through a marriage of design and technology. At the core, we are explorers of possibility and architects of memory. We create rich immersive experiences that increase message retention and reward the audience. Our mission: give personality to products, resulting in a stronger, more effective brand.

_{May 19, 2009}
Twilocal Business _{By Ashley}

I am starting to feel like a broken record but Twitter is still growing… and rightfully so.  (And I’m pretty sure I’ll keep repeating this over and over) The success stories keep pouring in from across the interwebs, especially in regards to local businesses. Business owners are using Twitter to communicate with customers as well as run promotions.

Naked Pizza (@NAKEDpizza), a New Orleans health food restaurant, has shown how to use Twitter effectively. They did a promotional test run on April 23 with an offer valid ONLY for Twitter users. It brought in 15% of their business that day. “Every phone call was tracked, every order was measured by where it came from, and it told us very quickly that Twitter is useful,” said Jeff Leach, the restaurant’s co-founder. “Sure, there’s the brand marketing and getting-to-know-you stuff. … But we wanted to know: Can it make the cash register ring?” (They even put their Twitter name on the marquis outside of their shop.)

Naked Pizza isn’t the only local restaurant jumping on the band wagon. I stumbled across this link today which provides a ton of restaurants all over the US and their Twitter accounts.

This small business twitter trend is going to quickly grow because of two things: 1. it’s EASY and 2. it’s instantly in front of your target (at least if you’re like me who is on Tweetdeck and/or Tweetie all waking hours of the day). This combination is a recipe for success. We also must keep in mind that this technology is relatively new. It will continually evolve, which meaning more tools for businesses and even furthermore making this a marketing tool that is here for a twlong time to come.

Filed under: Marketing — Tags: Marketing, naked pizza, pizza, promotions, twitter — @ 6:54 pm

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