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_{May 27, 2009}
Baby Boomers dropping from Facebook?? _{By Ashley}

But wait???? In the beginning of the year, wasn’t the big news the fact that Baby Boomers were joining Facebook in masses (yes, my Mother joined)??? Ah, the fickle and ever-changing world of 2.0. Side note: (And not a joke) For Mother’s Day my Mom asked my younger “soon-to-be-a-doctor” brother to accept her friend request as her gift. He opted for a humorous card instead.

As much as a lot of our parents love this social media phenom, new reports from Facebook insiders report that Baby Boomers are dropping from the beloved site as quickly as they  joined. According to data that Facebook supplies to its advertisers, the 55-to-65-year-old age group’s activity has drastically declined over the past couple months (by 651,080, to be exact), making it the only demographic to experience an overall drop in numbers.

The big question is why? Is it that all the parents are getting upset their children won’t add them as “friends”? Or is it the new real-time interface is too confusing for them?

I have one guess: TIME. Most Baby Boomers do not sit at a computer all day long for work like the younger generation. Nor do they see the value, or necessity, in checking their facebook multiple times a day. And let’s face it, it takes a lot of time to stay on top of things on Facebook! So instead of getting emails notifying them that they’ve had a gummy bear thrown at them (because they probably don’t know how to turn off notifications), they opted to delete the account.

What do you think the reasoning is?

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Filed under: Media News — Tags: baby boomers, facebook, mothers, parents, social media — @ 4:20 pm

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