A DIFFERENT TYPE OF AGENCY

As a collective, The Factory Interactive is fueled by a passion for developing enduring messages conceived through a marriage of design and technology. At the core, we are explorers of possibility and architects of memory. We create rich immersive experiences that increase message retention and reward the audience. Our mission: give personality to products, resulting in a stronger, more effective brand.

_{September 17, 2009}
Anheuser-Busch- Getting it in the Can _{By jason}

It looks like more traditional shops are getting into the viral video game. I came across this online online ad from DDB this morning. The spot with it’s thinly veiled innuendo of anal sex will surely be a hit with the YouTube, college crowd and make it’s way into your inbox soon (sorry..that pun was just way to easy).

However with 80% of the US beer drinking population dominated by males…is this really the best association for the beer? Shouting out “Hey bud, give me one in the can” is sure to turn more than a few heads in a crowded bar.

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Filed under: Agency News, Marketing, Media News — Tags: advertising, agency, Anheuser-Busch, social media, viral campaign — @ 11:08 am

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