A DIFFERENT TYPE OF AGENCY

As a collective, The Factory Interactive is fueled by a passion for developing enduring messages conceived through a marriage of design and technology. At the core, we are explorers of possibility and architects of memory. We create rich immersive experiences that increase message retention and reward the audience. Our mission: give personality to products, resulting in a stronger, more effective brand.

_{July 16, 2010}
Manufacturing Lightning in a Bottle _{By josh}

On Wednesday of this week The Factory Interactive held a seminar Social Media for Small Business to provide some background information on the major players in the social media game and give our attendees some solid tips on how to leverage them.  Throughout Jason’s (@jasoninasi) presentation it became more and more clear that one of the most dependable methods for gaining rapid traction in social media is timeliness.

Let’s take a a quick look back at some of the examples presented during the seminar:

Kogi BBQ (@kogibbq) - Kogi uses Twitter to announce the locations for their lunch trucks on a daily basis and while only following 1,700+ users themselves they have amassed a following of their own of almost 68,000 hungry lunch goers!

Kogi, and other daily information providers like Woot (@woot) and Dell (@DellOutlet) are leveraging routine, informative and short-shelf life tweets in order to create urgency in their followers thereby maximizing the value of their tweets.

When we launched the We Want Wade (#wewantwade) campaign in May several factors converged to provide the “perfect storm” of social media.  Wade’s contract was ending, anxiety amongst his fans was increasing (would he stay or would he go?) and interest in the NBA was peaking during the playoffs. We were able to successfully leverage these conditions in order to generate a frenzy of interest and participation immediately upon the campaign’s launch.

So, how can the average business owner use this knowledge to gain a leg up on the competition, drive more leads in or gain more followers?

First, you have to remember to keep that signal to noise ratio low.  You should always have something worthwhile and on-topic to say.  If you don’t have anything to contribute, your silence will be more appreciated than a dry, over-extended sales pitch.

Second, take advantage of the information available at Google Trends. Nothing will grab new audience members or reinforce your relationship with existing followers more than a timely tweet to your recently written blog post covering some breaking news, industry trend or burgeoning meme.

Finally, if the situation is applicable, you can turn short-duration promotions into big money.  Consider a regular publishing frequency combined with quickly expiring valuable offers.

Good Luck!

Filed under: Uncategorized — @ 11:41 am

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