A DIFFERENT TYPE OF AGENCY

As a collective, The Factory Interactive is fueled by a passion for developing enduring messages conceived through a marriage of design and technology. At the core, we are explorers of possibility and architects of memory. We create rich immersive experiences that increase message retention and reward the audience. Our mission: give personality to products, resulting in a stronger, more effective brand.

_{November 25, 2008}
Gimmie back my YouTube _{By jason}

BOOOOOOOOOOOOOO!!!!!!

Honestly…what were they thinking? Bloggers are starting to erupt in a cacophany of digital rage as the news spreads across the internet. Even the search engine loyalists are dismayed by this egregious move to a less versatile video format.

The entire allure of youtube players was the ease with which they could be embedded to blogs, websites, or other forms of digital promotion. Their size was convenient, effective, and culturally symbolic. And to make matters worse, when the new layout was rolled out, THEY FORGOT THE EMBED OPTION.

You have to think about why YouTube made this decision without first effectively testing the waters. Could it be they feel threatened by the HD greatness of Vimeo? Could it just be part of the Google Innovation Wave?

The world may never know.

What the world does know is that YouTube funked up….big time.

will this cost them users? probably not. will people wildly object for the first week and then move on with their lives and continue scouring the video giant for useless but entertaining clips of human ridiculouslness?

probably.

This is an issue, in the fullest extent possible, which should be VOTED ON by the public at large. Users are what makes YouTube powerful…why screw with something your audience loves? Why not give them a choice rather than pull a dictatoresque veto of everyone’s video sharing rights? If you are equally outraged over this radical YouTube absurdity, be sure to leave a thoughtful message over at the YouTube blog.

Filed under: SEO — Tags: debacle, video embed ruined, youtube mistake, youtube widescreen sucks — @ 3:36 pm

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